About 300 kilometers south of Bangkok on the gulf of Thailand, lies Hua Hin once a quaint fishing village that was transformed in the reign of King Rama VI when it became a stop on the Southern Railroad route. In the reign of King Rama VII a Summer Palace was constructed for the royal family. … Continue reading »
Filed under Hospitality …
Malaysia getting ready to be major player in world’s largest service sector industry
One of the most interesting elements of the New Economic model (NEM) announced by the Malaysian Prime Minister, Datuk Seri Najib Razak was related to tourism. I quote directly from his speech, “…the tourism sector has not been exploited to its potential. More can be done to attract new markets from Europe and the Americas … Continue reading »
Will poor execution of a great offer become a public relations nightmare for Hilton hotels?
This is an example of how the old world of ‘special offers’ with hidden strings attached clashes with the new world of social media where transparency, honesty and engagement rule. It also shows, once again that a one-size-fits-all brand strategy conceived by well meaning executives in one country can backfire on the brand in other … Continue reading »
