I’ve decided to make these real time observations of branding blunders/negative brand association individual posts instead of putting them all together. This latest one is a real gem. Essentially it is an argument between the British meat industry and the World Cancer Research Fund about the the dangers (or not) of red meat. The article [...]
Archive for the ‘Health’ Category
Does shock and awe advertising still work?
Posted in advertising, awareness, branding, creative driven branding, data, data driven branding, Health, Malaysia, positioning, tagged advertising, alcohol, Australia, drinking, emotional, Malaysia, Marcus Osborne, positioning, shock, Transport accident commission, TVCs on 07/01/2010 | 1 Comment »
This is a brutally graphic public service announcement from Australia’s Transport Accident Commission (TAC). Viewer discretion is advised. This is an immensely powerful piece of work beautifully executed. And it had an emotional impact on me. All the characters resonated with me as I imagined myself as many of them at various stages of my [...]
It failed once so let’s try it again
Posted in advertising, asia, awareness, branding, creative driven branding, creativity, data driven branding, Health, Malaysia, measurement, positioning, research, segmentation, tagged advertising, asia, branding, emotional, fusionbrand, Malaysia, marketing, positioning, smoking on 03/09/2009 | 2 Comments »
According to a Ministry of Health (Malaysia) survey carried out in 1996, there were 2.4 million smokers in Malaysia. This was a rise of 41% over the number of smokers in 1986. Today the country has about 5 million smokers, about double the number in 1996. One can deduce therefore that the number is doubling [...]
