Sticking with the use of email as a tactic within your brand strategy, I came across this interesting graphic showing when are the best times to send emails. Thanks Chuan Choong for the heads up. But even if you get the timing right and the recipient does actually scan or even read the email, there [...]
Archive for the ‘email’ Category
Email and your brand, part three
Posted in advertising, branding, customers, data, email, tagged bad email marketing, email mistakes, memory lane email on 21/06/2011 | Leave a Comment »
Direct Mail, Email and your brand
Posted in branding, brands, data, data driven branding, Direct mail, email, marketing, measurement, profitability, tagged brand strategy, branding, brands, direct mail, email and your brand, email branding, experience, experiential, Malaysia, use email for branding on 24/05/2011 | 2 Comments »
Direct Mail and Email marketing are critical components of any branding strategy for either a business to business or business to consumer brand. And it is a growing business. But the quality of Direct Mail and Email marketing in Malaysia and the mining and management of the databases used is horrendous. If you own a [...]
Effective email campaigns must be part of your brand strategy
Posted in branding, brands, customers, data, email, marketing, technology, tagged advertising, advertising campaigns, brand strategy, branding, branding case study, brands, effective email critical for brands, email branding, email campaign, is email still relevant, malaysia branding case study, takaful malaysia branding exercise, takaful malaysia rebranding, using email to build brands on 29/04/2011 | Leave a Comment »
You’ve probably never heard of unsolicited bulk Email (UBE) or for that matter, unsolicited commercial email (UCE) but you have of course heard of junk mail or spam, the more common moniker. The earliest known spam was a message sent in 1978 and the earliest known commercial spam message was sent in March 1994. This [...]
Mass emails have a negative effect on your brand
Posted in advertising, asia, branding, email, tagged advertising, branding, brands, marketing on 11/06/2010 | 1 Comment »
In the early days of the Internet, as brands tried to capitalize on the consumer accessibility email addresses offered, spam was a real problem. But more efficient filters and the ineffectiveness of the one-size-fits-all mass marketing approach soon saw a reduction in spam. Unfortunately, after a brief lull, the amount of mind numbingly irrelevant and [...]
