Direct Mail and Email marketing are critical components of any branding strategy for either a business to business or business to consumer brand. And it is a growing business. But the quality of Direct Mail and Email marketing in Malaysia and the mining and management of the databases used is horrendous. If you own a [...]
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Direct Mail, Email and your brand
Posted in branding, brands, data, data driven branding, Direct mail, email, marketing, measurement, profitability, tagged brand strategy, branding, brands, direct mail, email and your brand, email branding, experience, experiential, Malaysia, use email for branding on 24/05/2011 | 2 Comments »
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