Minister in the Prime Minister’s department, Datuk Seri Idris Jala announced yesterday that the Prime Minister, Datuk Sri Najib Razak has a team in place and they are working full time to create a national brand for Malaysia. Datuk Seri Idris said that the brand would involve Malaysian perspectives on national policy as well as [...]
Archive for the ‘destination branding’ Category
Destination Branding – Take advantage of opportunities when they come your way
Posted in asia, branding, brands, destination branding, Malaysia, public relations, Singapore, tagged Azamara club cruises Borneo, Azamara quest, cruise ship engine room fire, sabah tourism, sandakan, sandakan opportunity, Sandakan tourism on 01/04/2012 | Leave a Comment »
A luxury cruise ship, the Azamara Quest caught fire a couple of days ago whilst sailing in the South China Seas. The ship was travelling from Manila on its way to Sulawesi, Bali and Komodo before heading off to its final destination of Singapore. By all accounts, the Azamara Quest is a beautifully designed and [...]
How important is a logo in the destination branding process?
Posted in advertising, asia, branding, city branding, creative driven branding, destination branding, logo, Malaysia, Philippines Department of Tourism, tagged branding malaysia, branding maldives, branding philippines, branding phuket, branding poland, destination branding logo, malaysia logo, maldives logo, phuket logo, poland logo on 20/03/2012 | Leave a Comment »
Findings from a number of empirical studies carried out at various times over the past twenty or so years would suggest that a destination logo is an important element of the destination identity and should match the destinations they represent. Other research would suggest the design of a logo is critical to the success of [...]
Simon Anholt comments on the Public Relations efforts of Malaysia
Posted in branding, destination branding, Malaysia, nation branding, public relations, tagged brand strategy, branding, Coke, destination branding, FCB Media Malaysia, Malaysia PR, nation brand reputation, nation branding, takaful malaysia rebranding on 22/09/2011 | Leave a Comment »
Simon Anholt, the originator of the term nation brand and for many years an authority on managing national identity was interviewed by BFM radio in Kuala Lumpur recently. You can hear the interview here. The interview was also covered by the online media and you can read about it here. My thoughts on this issue [...]
Sri Lanka: A Big Miracle
Posted in advertising, destination branding, tagged advertising, branding, destination branding, holiday in Asia, laid back holiday, marketing, positioning, sri lanka holiday on 21/07/2011 | Leave a Comment »
After the domestic travel trade complained repeatedly that it doesn’t spend enough money promoting the country internationally, The Sri Lanka tourism development Authority (SLTDA) announced that it will launch a new tourism campaign in the next few months to increase visibility in key source markets. The campaign is expected to be in addition to existing [...]
Philippines “brand strategy” disaster
Posted in branding, brands, creative driven branding, destination branding, positioning, tagged branding, brands, destination branding, Marcus Osborne, nation branding, Philippines brand strategy, Philippines Department of Tourism, Philippines logo, positioning on 22/11/2010 | 3 Comments »
The three most common mistakes companies make when embarking on a branding exercise are 1) They carry out the wrong research or research the wrong things 2) They believe it is a creative driven exercise 3) They begin the project with a creative driven communications campaign The Philippines Department of Tourism has managed to get [...]
