John Cullen runs an Internet marketing company out of Ohio in the US. He dropped by my blog and out of courtesy I had a look at his. He also liked the ‘about me’ page on my blog. I’m not sure if I should be happy with that because I hope he liked some of … Continue reading »
Filed under data …
5 facts about developing a brand strategy in the social economy
1) Research is more important than ever. Research has always been important but it was cumbersome and time consuming. Not any more. Today, the right research can be developed and implemented and results analysed quickly and efficiently. It’s easy to find those people who are likely to like your product. It’s even easier to talk … Continue reading »
When is the best time to use Twitter?
Whether we like it or not – and despite the fact that there are 500 million Twitter users of whom 200 million are active users, far too many companies refuse to take Twitter seriously. Preferring instead to continue to use traditional channels – Twitter is an increasingly important tool for brand building. It allows firms … Continue reading »
Direct marketing and your brand
More and more companies are moving toward a direct to consumer sales model. There are a number of reasons for this and it can be a tricky process to implement without upsetting the existing distribution ecosystem but let’s not go there for now. But this move will see an increase in Direct Marketing. Direct Marketing … Continue reading »
Customer retention is not the same as customer loyalty
I read an interesting post on The Free Malaysia Today website about customer loyalty and you can read the full article here It’s a useful article that any Malaysian business owner should pay attention to. But as often happens, it blurs the lines between customer loyalty and customer retention. They are not the same thing. … Continue reading »
Top 10 airline brands for 2012
Skytrax, the UK based research company that specialises in research for commercial airlines, has just announced the winners of the world airline award for 2012. Skytrax parent company, Inflight Research Services work has been used by the UK government to determine the UK government policies on air transport. The Skytrax Awards are one of the … Continue reading »
BRAND AUDITS: Key for consistency and integration
How effective are your branding activities? Are they aligned for the future? Unfortunately, most branding initiatives revolve around a creative campaign developed by an advertising agency. Depending on budget, the creative campaign will be implemented with a one-size-fits-all message communicated to all and sundry and across multiple mass media platforms for as long as budget … Continue reading »
How Tourism Malaysia should have approached its social media strategy
Twitter, facebook and other social media communities have been buzzing with comments related to the RM1,800,000 (US$600,000) Tourism Malaysia (TM) is spending on Social Media (SM). Here’s a little background on the story. Initially, the deputy minister of tourism was quoted as saying that the RM1,800,000 “covers the cost of hosting various activities on the … Continue reading »
Email and your brand, part three
Sticking with the use of email as a tactic within your brand strategy, I came across this interesting graphic showing when are the best times to send emails. Thanks Chuan Choong for the heads up. But even if you get the timing right and the recipient does actually scan or even read the email, there … Continue reading »
Direct Mail, Email and your brand
Direct Mail and Email marketing are critical components of any branding strategy for either a business to business or business to consumer brand. And it is a growing business. But the quality of Direct Mail and Email marketing in Malaysia and the mining and management of the databases used is horrendous. If you own a … Continue reading »
