We’ve been building brands for other people for some time now but have decided to build our own online clothing brand that will begin with a range of souvenir Tee shirts with a specific theme and target market to build traction. But as we’re not a traditional group of people, we won’t be doing this … Continue reading »
Filed under data driven branding …
BRAND AUDITS: Key for consistency and integration
How effective are your branding activities? Are they aligned for the future? Unfortunately, most branding initiatives revolve around a creative campaign developed by an advertising agency. Depending on budget, the creative campaign will be implemented with a one-size-fits-all message communicated to all and sundry and across multiple mass media platforms for as long as budget … Continue reading »
Who is making money out of your content?
There is a new player in the social media space and it is attempting to leverage many of the issues – privacy, security, content and content relevance and ownership – consumers have with existing players such as Twitter, Facebook and so on. According to MYCUBE, and unbeknown to many, once content is uploaded to a … Continue reading »
How Tourism Malaysia should have approached its social media strategy
Twitter, facebook and other social media communities have been buzzing with comments related to the RM1,800,000 (US$600,000) Tourism Malaysia (TM) is spending on Social Media (SM). Here’s a little background on the story. Initially, the deputy minister of tourism was quoted as saying that the RM1,800,000 “covers the cost of hosting various activities on the … Continue reading »
Direct Mail, Email and your brand
Direct Mail and Email marketing are critical components of any branding strategy for either a business to business or business to consumer brand. And it is a growing business. But the quality of Direct Mail and Email marketing in Malaysia and the mining and management of the databases used is horrendous. If you own a … Continue reading »
Brand communications is no longer about broadcasting a company position across multiple mass communication platforms.
In today’s always on world, an important part of any brand strategy is the communications strategy but if Asian brands are going to be taken seriously, Asian CEOs must understand that times have changed and that we are living in a new world order. And in that new world order, the success of a brand … Continue reading »
Branding requires you to get to know your customers
This is the start of an ad hoc series of personal experiences I have with brands and some recommendations to help improve the experience. Running a small retail business is tough, particularly in today’s climate. It’s even tougher in the competitive retail wine business in a small muslim country with high taxes on alcohol. Key … Continue reading »
How to sustain a family retail brand
The picture below was taken in 1912 in Oxford, UK a city about 60 miles to the North West of London. It features Gill & Co, an ironmongers and a branch of J. Sainsbury, a food store. Gill & Co was established in 1530 during Henry VIII’s reign. At the time it was the first … Continue reading »
How to brand a city like Ipoh
Senior Executive Councillor Datuk Hamidah Osman of The Perak state government in Malaysia announced on a trade and investment mission to China recently that the state government, in an effort to boost its tourism industry, intends to brand Ipoh, the capital of Perak as the “City of White Coffee”. Datuk Hamidah was quoted by Bernama … Continue reading »
Outstanding performance by Tourism Malaysia
Tourism Malaysia should be commended for its performance last year. A total of 23.65 million visitors in 2009, beating the target set by Putrajaya by an impressive 4 million. In fact the 2010 target of 23 million visitors was beaten by over 500,000 visitors. This generated over RM50 billion for the country despite the difficult … Continue reading »
