We’ve been building brands for other people for some time now but have decided to build our own online clothing brand that will begin with a range of souvenir Tee shirts with a specific theme and target market to build traction. But as we’re not a traditional group of people, we won’t be doing this [...]
Archive for the ‘data driven branding’ Category
Be part of a new brand being built from scratch
Posted in branding, customers, data driven branding, retail branding, tagged branding, new brand launched from scratch, new clothing brand asia, new tee shirt brand, tee shirts asia on 21/09/2011 | Leave a Comment »
Direct Mail, Email and your brand
Posted in branding, brands, data, data driven branding, Direct mail, email, marketing, measurement, profitability, tagged brand strategy, branding, brands, direct mail, email and your brand, email branding, experience, experiential, Malaysia, use email for branding on 24/05/2011 | 2 Comments »
Direct Mail and Email marketing are critical components of any branding strategy for either a business to business or business to consumer brand. And it is a growing business. But the quality of Direct Mail and Email marketing in Malaysia and the mining and management of the databases used is horrendous. If you own a [...]
Brand communications is no longer about broadcasting a company position across multiple mass communication platforms.
Posted in advertising, branding, brands, buy-in, creative driven branding, customers, data, data driven branding, Malaysia, positioning, Retention, segmentation, trust, tagged advertising, branding, brands, building brands in asia, developing communications strategy, digital advertising brands, emotional, experience, experiential branding, Marcus Osborne, marketing, positioning, positioning brands today, stop advertising on 31/03/2011 | 1 Comment »
In today’s always on world, an important part of any brand strategy is the communications strategy but if Asian brands are going to be taken seriously, Asian CEOs must understand that times have changed and that we are living in a new world order. And in that new world order, the success of a brand [...]
Branding requires you to get to know your customers
Posted in branding, brands, customers, data, data driven branding, research, Retention, tagged branding, brands, retail, Retention, sales, shopping on 30/09/2010 | 1 Comment »
This is the start of an ad hoc series of personal experiences I have with brands and some recommendations to help improve the experience. Running a small retail business is tough, particularly in today’s climate. It’s even tougher in the competitive retail wine business in a small muslim country with high taxes on alcohol. Key [...]
How to sustain a family retail brand
Posted in asia, brand plan, branding, brands, customers, data, data driven branding, Malaysia, retail branding, sales, tagged branding, brands, experience, fusionbrand, Japan sme, Malaysia, malaysia sme, marketing, nation branding, shopping on 15/07/2010 | Leave a Comment »
The picture below was taken in 1912 in Oxford, UK a city about 60 miles to the North West of London. It features Gill & Co, an ironmongers and a branch of J. Sainsbury, a food store. Gill & Co was established in 1530 during Henry VIII’s reign. At the time it was the first [...]
Outstanding performance by Tourism Malaysia
Posted in asia, brand blueprint, brand plan, branding, data driven branding, Malaysia, measurement, segmentation, tagged branding, brands, fusionbrand, Malaysia, Marcus Osborne, tourism on 12/01/2010 | 3 Comments »
Tourism Malaysia should be commended for its performance last year. A total of 23.65 million visitors in 2009, beating the target set by Putrajaya by an impressive 4 million. In fact the 2010 target of 23 million visitors was beaten by over 500,000 visitors. This generated over RM50 billion for the country despite the difficult [...]
