When Starbucks first came to South East Asia the general perception was that no one in the region would pay US$4 and upwards for a cup of coffee when a decent cup of local coffee (kopi-O as we call it here in Malaysia and we’re the ones who drink it without sugar or condensed milk) … Continue reading »
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Brands, it is no longer about you
Whilst researching a chapter for my new book (you can get an idea of how the book will go by reading this article here) I came across a fascinating company called Undercurrent. One of the key players in the firm is a guy called Aaron Dignan. You can follow him on Twitter here. I was … Continue reading »
What is Social Business
We’re involved in the development of the Asean Social Business Summit to be held in Kuala Lumpur in May 2013. You can read more about the event here and visit the official site here But there is a lot of confusion over what is and what isn’t social business. Social Business refers to enterprise collaboration … Continue reading »
5 facts about developing a brand strategy in the social economy
1) Research is more important than ever. Research has always been important but it was cumbersome and time consuming. Not any more. Today, the right research can be developed and implemented and results analysed quickly and efficiently. It’s easy to find those people who are likely to like your product. It’s even easier to talk … Continue reading »
Cross platform marketing to build a brand
It is accepted now that consumers are paying less attention to traditional media. Although the TV or the radio may be on, it doesn’t mean they are viewed or heard. And with the proliferation of ads and trailers, more consumers are reaching for other screens during a break in programming. But marketers still insist on … Continue reading »
Can poor customer engagement across social media destroy a brand?
I came across a remarkable story about how a brand failed to deliver on its promise and the result of that failure. You can read the full story here In a nutshell, it’s the story of a gamers attempt to buy an add-on for video game console controllers. The tool, known as the Avenger and … Continue reading »
What is and what isn’t a brand?
The first part of a three part article for business circle Malaysia the leading portal in Malaysia for business news
A great example of how to drive traffic to your retail outlet in a slow month
Today is a landmark day for retailing in the UK as Selfridges “The best department store in the world*” launches a “No-noise” experience at its major stores across the the country. It’s a pretty cool concept, offering a Silence Room where customers can ‘find a moment of peace in a world where we are bombarded … Continue reading »
To engage consumers, Jakarta needs to improve its communications
As the world attempts to shake loose the shackles of the economic meltdown, competition for tourists from both established and new markets is gathering pace. But the new environment is an even more competitive one. There are almost 200 countries worldwide and over 100,000 places in Asia alone, actively seeking to attract and retain tourists. … Continue reading »
Look to customers not competitors to build your brand
There was an interesting interview with Tony Fadell in the Daily Telegraph last week. Tony Fadell is the inventor of the iPod and although the interview is meant to focus on his patest invention – smart thermostats – the conversation keeps coming back to his time at Apple. You can read the full interview here … Continue reading »
