We’re involved in the development of the Asean Social Business Summit to be held in Kuala Lumpur in May 2013. You can read more about the event here and visit the official site here But there is a lot of confusion over what is and what isn’t social business. Social Business refers to enterprise collaboration … Continue reading »
Filed under creativity …
Stop giving creative advertising agencies responsibility for your brand
This article is worth reading, especially this paragraph, “You’ll find many ‘marketers’ pushing their social and interactive expertise with little true marketing experience in their backgrounds. This results in tactically driven campaigns that do not support a company brand promise or any kind of overarching strategy. It’s talking for the sake of having a mouth … Continue reading »
What is the difference between an advertising agency and a brand consultancy?
As the consumer landscape changes and consumer habits and the purchase decision making process evolves, it is imperative that brand owners understand where, when and how to spend their valuable and increasingly limited resources. Historically advertising agencies defined and controlled a brand’s message and through which channels it was broadcast. They would then blitz consumers … Continue reading »
Art meets advertising
This is a beautiful video of what maybe the last of the billboard painters. Hand-painted billboards first appeared in the USA in the 1950s and are still seen in some parts of the USA especially in LA where they are often used to promote a new movie. The Red Army in China used them to … Continue reading »
Advertising sells
I’m often accused of being anti advertising which I’m not. I’m just anti the use of advertising to solve all branding problems. And I’m anti the use of advertising as the only tool to build a brand. Oh, and I’m anti the use of advertising to communicate one corporate defined position to as many people … Continue reading »
2012 must be the year you develop a social media brand strategy
Saudi Arabian Prince Alwaleed bin Talal has twice been named as one of the smartest and most creative investors in the world by Forbes magazine. He’s also been called the “Saudi Warren Buffet” because of his impressive track record with his investments. He first came to the fore with a signficant investment in Citibank in … Continue reading »
Print advertising done right
Because of the massive increase in advertising noise and clutter, it’s getting increasingly difficult for advertisers to capture the attention of consumers with traditional print ads. You’d expect therefore that Malaysian advertising agencies would increasingly push the creative envelope, to develop material that makes consumers stop, read, mark, learn and inwardly digest. Sadly, and for … Continue reading »
What will be the impact of social TV on your brand?
A fascinating survey by Digital Clarity in the UK of 1,300 under 25 mobile Internet users reports that a large number of them are talking to friends about the show they are watching. 80% of the survey participants said that they used Facebook, Twitter or other mobile applications to actually comment on the programme and … Continue reading »
Creative campaign not the solution to smoking issues in Singapore
As with many issues, Singapore has a zero tolerance approach to smoking and in particular, teen smoking. Get caught selling cigarettes to minors and you face a fine of over US$6,000. Anyone under the age of 18 caught carrying cigarettes, carrying not smoking, and it is an automatic fine of US$30. Get caught again and … Continue reading »
Top tips for successful city branding
I know I’ve said this before and I am probably beginning to sound like a broken record but advertising agencies do advertising. And advertising is a tactical initiative driven, on the whole by creativity. Using advertising across one or more channels is a series of tactical initiatives known as a campaign. It is not a … Continue reading »
