Findings from a number of empirical studies carried out at various times over the past twenty or so years would suggest that a destination logo is an important element of the destination identity and should match the destinations they represent. Other research would suggest the design of a logo is critical to the success of [...]
Archive for the ‘city branding’ Category
How important is a logo in the destination branding process?
Posted in advertising, asia, branding, city branding, creative driven branding, destination branding, logo, Malaysia, Philippines Department of Tourism, tagged branding malaysia, branding maldives, branding philippines, branding phuket, branding poland, destination branding logo, malaysia logo, maldives logo, phuket logo, poland logo on 20/03/2012 | Leave a Comment »
Top tips for successful city branding
Posted in advertising, asia, branding, city branding, creative driven branding, creativity, tagged advertising, branding, brands, destination, Marcus Osborne on 08/06/2010 | Leave a Comment »
I know I’ve said this before and I am probably beginning to sound like a broken record but advertising agencies do advertising. And advertising is a tactical initiative driven, on the whole by creativity. Using advertising across one or more channels is a series of tactical initiatives known as a campaign. It is not a [...]
