Minister in the Prime Minister’s department, Datuk Seri Idris Jala announced yesterday that the Prime Minister, Datuk Sri Najib Razak has a team in place and they are working full time to create a national brand for Malaysia. Datuk Seri Idris said that the brand would involve Malaysian perspectives on national policy as well as [...]
Archive for the ‘buy-in’ Category
Successful brand building is determined more by customer experiences than by slick advertising campaigns
Posted in advertising, asia, billboards, branding, brands, buy-in, customers, Malaysia, service, tagged asian customers more discerning than ever, unhappy customers, upset customers will leave, why it pays to keep customers happy on 07/03/2012 | Leave a Comment »
Far too many companies, whether Multi National Corporation (MNC) or Small, Medium sized Enterprise (SME) think or are led to believe that the fast track way to branding acceptance is to spend large amounts of money on high quality TV commercials, billboards or print advertising campaigns that showcase their products or services and communicate corporate [...]
A definition of branding that will help you to build a global brand
Posted in accountability, branding, brands, buy-in, customers, Malaysia, marketing, sales, tagged banking, brand strategy, Datuk Seri Abdul Wahib Omar, definition of brand, emotional, experience, experiential branding, Maybank CEO, Maybank rebranding, Najib Razak, operational excellence, rebranding asian banks, rebranding exercise, Retention, what is a brand on 30/09/2011 | 1 Comment »
This article first appeared in the 30/09/2011 edition of The Malaysian Reserve Over the years, companies have invested phenomenal amounts of money in marketing and advertising activities such as sales calls, direct mail, TV, outdoor, indoor, print and other advertising, brochures, leaflets and more. Indeed, according to Nick Wreden in his book Profit brand, How [...]
Brand communications is no longer about broadcasting a company position across multiple mass communication platforms.
Posted in advertising, branding, brands, buy-in, creative driven branding, customers, data, data driven branding, Malaysia, positioning, Retention, segmentation, trust, tagged advertising, branding, brands, building brands in asia, developing communications strategy, digital advertising brands, emotional, experience, experiential branding, Marcus Osborne, marketing, positioning, positioning brands today, stop advertising on 31/03/2011 | 1 Comment »
In today’s always on world, an important part of any brand strategy is the communications strategy but if Asian brands are going to be taken seriously, Asian CEOs must understand that times have changed and that we are living in a new world order. And in that new world order, the success of a brand [...]
Australia Unlimited. Genius or Garbage?
Posted in advertising, Australia, branding, brands, buy-in, data, nation branding, positioning, tagged advertising, air asia, Australia, destination, Marcus Osborne, nation branding, one size fits all, positioning on 23/05/2010 | Leave a Comment »
Someone sent me this link about the plans for the Australian government to use a new tagline to sell Australia Inc to the world. I’m sure you guys have lots to say and I welcome your thoughts on the article. To get the ball rolling here are a couple of thought starters. 1) Australia Unlimited [...]
You cannot build a brand with advertising alone
Posted in advertising, awareness, branding, buy-in, customers, Malaysia, tagged advertising, branding, brands, emotional, fusionbrand, Malaysia, Marcus Osborne, marketing, positioning, trust on 25/01/2010 | 1 Comment »
86% of Malaysians don’t trust advertising. The Star) . 78% of Malaysians trust the recommendations of other consumers. There are more than 1,500,000 Malaysians on Faceboook. 80% of affluent Malaysians (those with a household income (HHI) above RM5,000) use social networking sites. Nine of the Top 20 websites in Malaysia are social networking sites. These [...]
Luxury branding in Malaysia & Asia
Posted in advertising, asia, awareness, brand definition, branding, buy-in, creative driven branding, creativity, data driven branding, luxury branding, Malaysia, marketing, positioning, profitability, research, segmentation, tagged asia, branding, brands, luxury, Malaysia, malls, retail, shopping, tourists on 12/06/2009 | 1 Comment »
Despite the global economic meltdown, the development of the retail sector in Malaysia continues at a phenomenal pace with over 1,000,000 square foot of additional mall space becoming ready this year. Passing almost unnoticed however is the proliferation of international luxury brands in many of those malls. Familiar international names such as Asprey, Giorgio Armani, [...]
