Yesterday was a watershed day for me. I asked my secretary to find a new supplier. So she did what everyone does and turned to the Internet. After narrowing down the right search terms, she carried out a search and came up with three websites. The first one we emailed replied within a couple of … Continue reading »
Filed under brands …
Turbulence helps Singapore Airlines strengthen its brand
Singapore Airlines only recently reported its group operating profit fell 19.8% to S$229 million (RM564 million). SIA Engineering and SilkAir also reported lower profits while losses for SIA Cargo dived more than 40% from S$119 million to S$167 million. And then a recent Singapore Airlines flight from Singapore to London made it into the global … Continue reading »
Digital consumption by consumers will determine the success or failure of your brand
This infographic from McKinsey offers a fantastic insight into how two key European markets are engaging with digital and how it is revolutionising the buying habits of their citizens. The implications of these new realities are significant to say the least. As more and more of the population buys online, traditional retailers will have to … Continue reading »
Stop advertising and start branding part II
A fascinating insight into the social media and mobile shopping habits of consumers in the United States, United Kingdom, Australia and Singapore has just been released by SDL in the UK. The survey size is a little small – 4,000 people in four countries – but the results unearth new data on how social media … Continue reading »
Destination branding – turning a bad story into a good one to protect your brand
Italy is the fifth most visited country in the world and gets over 44 million tourists a year. Tourism is estimated to generate revenue of £120 billion (RM600 billion) per year. It’s a lucrative industry and one that needs protecting. So the last thing they need is a negative story that could drive visitors away. … Continue reading »
How to build a luxury automotive brand in the tough Malaysian market
The Malaysian automotive industry consists of two low-end manufacturers. To help these manufacturers, the government protects them with massive import duties, sales and other taxes that can jack up the price of an imported car with a large engine by as much as 155%. In addition to these taxes an Approved Permit (AP) is required … Continue reading »
Advertising on social networks should form part of your brand strategy
This infographic shows how spending on advertising on social networks is growing at a phenomenal pace. Whilst this is an area that any brand should be looking in to, it is important to understand that consumer behaviour in these environments is very different and the approach to content must take this into account. A recent … Continue reading »
Every brand can make a mistake
When Starbucks first came to South East Asia the general perception was that no one in the region would pay US$4 and upwards for a cup of coffee when a decent cup of local coffee (kopi-O as we call it here in Malaysia and we’re the ones who drink it without sugar or condensed milk) … Continue reading »
Brands, it is no longer about you
Whilst researching a chapter for my new book (you can get an idea of how the book will go by reading this article here) I came across a fascinating company called Undercurrent. One of the key players in the firm is a guy called Aaron Dignan. You can follow him on Twitter here. I was … Continue reading »
Stop advertising and start branding
Are you happy with your branding activities? Or do you find the money you spend does little to build your brand? Unfortunately, most branding initiatives revolve around a creative campaign developed by an advertising agency. Depending on budget, the creative campaign will be implemented with a one-size-fits-all message communicated to all and sundry and across … Continue reading »
