An article in The New Straits Times today caught my attention. The article is about a recent study carried out by Brand Finance Plc an ‘independent brand valuation and strategy advisory firm’ from the UK. Quoting from the article, “London-based Brand Finance calculates the value of brands based on the “royalty from relief” approach, which [...]
Archive for the ‘brand valuations’ Category
Brand valuations
Posted in brand valuations, branding on 26/06/2009 | 3 Comments »
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