Senior Executive Councillor Datuk Hamidah Osman of The Perak state government in Malaysia announced on a trade and investment mission to China recently that the state government, in an effort to boost its tourism industry, intends to brand Ipoh, the capital of Perak as the “City of White Coffee”. Datuk Hamidah was quoted by Bernama [...]
Archive for the ‘brand blueprint’ Category
Outstanding performance by Tourism Malaysia
Posted in asia, brand blueprint, brand plan, branding, data driven branding, Malaysia, measurement, segmentation, tagged branding, brands, fusionbrand, Malaysia, Marcus Osborne, tourism on 12/01/2010 | 3 Comments »
Tourism Malaysia should be commended for its performance last year. A total of 23.65 million visitors in 2009, beating the target set by Putrajaya by an impressive 4 million. In fact the 2010 target of 23 million visitors was beaten by over 500,000 visitors. This generated over RM50 billion for the country despite the difficult [...]
Pitching for a bank name change in Malaysia
Posted in advertising, asia, awareness, brand blueprint, brand plan, branding, creative driven branding, customers, data, data driven branding, Malaysia, marketing, measurement, positioning, research, segmentation, tagged actionable data, Bank Islam, banking, CIMB, economic, emotional, experiential, Malaysia, positioning, re-brand, research, RHB, value on 02/08/2009 | 4 Comments »
Last Friday we were pitching against 4 advertising agencies to a Malaysian bank. Essentially, the brief was for a name change and to create awareness of the name change in Malaysia. We were invited to pitch despite being a data driven brand consultancy. In fact I had personally discussed this fact with one of the [...]
