This is a beautiful video of what maybe the last of the billboard painters. Hand-painted billboards first appeared in the USA in the 1950s and are still seen in some parts of the USA especially in LA where they are often used to promote a new movie. The Red Army in China used them to … Continue reading »
Filed under billboards …
Street art goes to war against outdoor advertising
Here’s something interesting from the UK. A group of artists from the UK, Italy and France have embarked on a project around the UK that is called “Brandalism” which aims to “challenge the destructive impacts of the advertising industry.” Brandalism is essentially a campaign to hijack a number of billboards around London and ‘refresh’ them … Continue reading »
The only brand worth having is a profitable brand (even if it means losing customers)
Looking through the ‘archives’ of some of our early branding blog posts, I came across a reference to an article in Fortune Small Business. The article talked about three companies that had for years pursued a traditional sales and market growth approach that saw them investing more in acquisition than retention whilst paying little attention … Continue reading »
Successful brand building is determined more by customer experiences than by slick advertising campaigns
Far too many companies, whether Multi National Corporation (MNC) or Small, Medium sized Enterprise (SME) think or are led to believe that the fast track way to branding acceptance is to spend large amounts of money on high quality TV commercials, billboards or print advertising campaigns that showcase their products or services and communicate corporate … Continue reading »
Despite falling sales, Volvo still trying to use advertising to build its brand
Sadly, too many firms believe, or are led to believe that the way to build a brand is through advertising or, more specifically a series of advertising campaigns that are ever more creative, cutting edge, out of the box, off the wall or any other cool catch phrase your agency cares to throw at you. … Continue reading »
Dulux goes local
I expect most people around the world recognise international paint brand Dulux. In its early days Dulux wasn’t available through retail channels because painters and decorators were the firm’s main customers. However in the 1950s, the firm still spoke to consumers in its advertising, telling them to, “Say Dulux to your decorator”. The goal of … Continue reading »
Advertising campaigns need to be integrated across the organisation
Recently I wrote a post about my experiences when I called the number on a billboard selling a luxury automotive brand. You can read the full article here Basically I talked about how I rang this brand after seeing a billboard outside my office. I got through to the receptionist who asked for my number … Continue reading »
Why are you still using positioning to build a brand?
Back in the late 1960s, Al Ries and Jack Trout published their first article on positioning. But the term didn’t really become advertising jargon until the articles entitled “The Positioning Era”, were published in Advertising Age in the early 1970’s. You can read the original articles here There are numerous definitions of what positioning is … Continue reading »
Build a brand with the basics
Right near my office at Phileo Damansara in Petaling Jaya, a luxury German auto manufacturer has two billboards advertising its top of the range luxury autos. One is a saloon and the other is an SUV. I like this particular SUV so much that if I was still putting posters up on my bedroom wall, … Continue reading »
How to build a brand in Asia today
Building brands has evolved from the one dimensional, top down era where the company controlled the relationship and essentially managed that relationship using broadcasts across mass media such as TV, Out of Home, print and radio with messages and content created to tell you what the company wanted you to know into the bottom up, … Continue reading »
