This is a beautiful video of what maybe the last of the billboard painters. Hand-painted billboards first appeared in the USA in the 1950s and are still seen in some parts of the USA especially in LA where they are often used to promote a new movie. The Red Army in China used them to … Continue reading »
Filed under awareness …
The only brand worth having is a profitable brand (even if it means losing customers)
Looking through the ‘archives’ of some of our early branding blog posts, I came across a reference to an article in Fortune Small Business. The article talked about three companies that had for years pursued a traditional sales and market growth approach that saw them investing more in acquisition than retention whilst paying little attention … Continue reading »
Despite falling sales, Volvo still trying to use advertising to build its brand
Sadly, too many firms believe, or are led to believe that the way to build a brand is through advertising or, more specifically a series of advertising campaigns that are ever more creative, cutting edge, out of the box, off the wall or any other cool catch phrase your agency cares to throw at you. … Continue reading »
2012 must be the year you develop a social media brand strategy
Saudi Arabian Prince Alwaleed bin Talal has twice been named as one of the smartest and most creative investors in the world by Forbes magazine. He’s also been called the “Saudi Warren Buffet” because of his impressive track record with his investments. He first came to the fore with a signficant investment in Citibank in … Continue reading »
First rule of auto advertising – keep it real!
We are carpet bombed with messages from the moment we wake up till the moment we go to sleep. Little wonder then that studies show we are increasingly oblivious to these messages. As a result advertising agencies are increasingly hard pressed to cut through all the clutter and make us look, listen and absorb. To … Continue reading »
The top 1,000 brands in Asia – so what!
Following the completion of a research project carried out in conjunction with TNS, the Asia Pacific edition of the globally respected marketing magazine, Campaign Asia has named Sony as the top brand in Asia. According to the study the top 4 positions all went to power house North Asian brands – Sony retained its position … Continue reading »
Is Positioning still relevant today? Part two
Recently I wrote a blog post questioning the relevance of positioning today. You can read the full post here. A fellow blogger called Pepita responded with some well thought out and pertinent comments. Below are her comments, taken from the comments section and re posted here together with my responses embedded within the questions. Pepita: … Continue reading »
Build a brand with the basics
Right near my office at Phileo Damansara in Petaling Jaya, a luxury German auto manufacturer has two billboards advertising its top of the range luxury autos. One is a saloon and the other is an SUV. I like this particular SUV so much that if I was still putting posters up on my bedroom wall, … Continue reading »
The Maldives is ‘rebranding’. Why?
I read here that the Maldives is starting a major rebranding initiative. The republic of the Maldives is an island nation in the Indian Ocean and consists of about 26 atolls with about 1,200 islands spread over approximately 90,000 square kilometers. Of those islands, about 200 are inhabited. Its area and population of 300,000 make … Continue reading »
How to build a brand in Asia today
Building brands has evolved from the one dimensional, top down era where the company controlled the relationship and essentially managed that relationship using broadcasts across mass media such as TV, Out of Home, print and radio with messages and content created to tell you what the company wanted you to know into the bottom up, … Continue reading »
