Skytrax, the UK based research company that specialises in research for commercial airlines, has just announced the winners of the world airline award for 2012. Skytrax parent company, Inflight Research Services work has been used by the UK government to determine the UK government policies on air transport. The Skytrax Awards are one of the … Continue reading »
Filed under Australia …
AirAsia brand hits turbulence
A week ago, AirAsia X CEO Azran Osman-Rani announced to much fanfare, a new service between Sydney and Kuala Lumpur. Soon after, the Australian Competition and Consumer Commission, (ACCC) an Australian consumer watchdog announced that it has launched a court action against AirAsia, alleging the company is misleading consumers in its advertisements for flights out … Continue reading »
Real time example of social media branding in action
This is happening right now! An American teenager who enjoys knitting and the TV show Glee chose, for reasons unknown, the twitter handle @theashes. Unfortunately the ashes are the name given to one of the great sporting contests of all time, no I’m not talking about the world series that only American teams play in, … Continue reading »
Australia Unlimited. Genius or Garbage?
Someone sent me this link about the plans for the Australian government to use a new tagline to sell Australia Inc to the world. I’m sure you guys have lots to say and I welcome your thoughts on the article. To get the ball rolling here are a couple of thought starters. 1) Australia Unlimited … Continue reading »
