The Malaysian automotive industry consists of two low-end manufacturers. To help these manufacturers, the government protects them with massive import duties, sales and other taxes that can jack up the price of an imported car with a large engine by as much as 155%. In addition to these taxes an Approved Permit (AP) is required … Continue reading »
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Advertising on social networks should form part of your brand strategy
This infographic shows how spending on advertising on social networks is growing at a phenomenal pace. Whilst this is an area that any brand should be looking in to, it is important to understand that consumer behaviour in these environments is very different and the approach to content must take this into account. A recent … Continue reading »
Learn how to be a more competitive, collaborative and innovative enterprise at the Asean Social Business Summit in Kuala Lumpur, Malaysia
Dr Jim Hamill, IBM, GARTNER, MOSTI & OTHER HIGH-PROFILE THOUGHT LEADERS TO HIGHLIGHT FIRST ASEAN SOCIAL BUSINESS SUMMIT A premier 1-day event in Malaysia to provide business and government with insights, case studies & useful tips for high-ROI innovation and collaboration The emerging arena of Social Business, which helps firms to substantially boost collaboration and … Continue reading »
Building a country brand requires more than just a well executed advertising campaign
If you are responsible for a country or destination brand, read on. As cheap air travel and the package tour (as well as the devaluation of the Spanish Peseta and the abolition of currency controls in the UK) helped jump start international travel in the 1960s, 1970s and 1980s, the world was still a fairly … Continue reading »
Good consumer generated content will build destination brands better than any corporate commercials
It’s well documented how numerous companies waste huge amounts of money on ineffective advertising. Generally the advertising is ineffective because it is poorly written, isn’t tested or has been developed to appeal to as many vastly different segments as possible. This is especially true of country brands. If I had £1 for every ‘me too’ … Continue reading »
Sabah criticised for low growth in tourist arrivals, is it justified?
One of the less mainstream online newspapers carried a scathing attack on Sabah Tourism Board today. You can read the article here The paper carried extensive comments from a local activist who slammed the State government for recording what he called a ‘paltry’ 1.1% growth in arrivals for 2012 and blames this growth on a … Continue reading »
To engage consumers, Jakarta needs to improve its communications
As the world attempts to shake loose the shackles of the economic meltdown, competition for tourists from both established and new markets is gathering pace. But the new environment is an even more competitive one. There are almost 200 countries worldwide and over 100,000 places in Asia alone, actively seeking to attract and retain tourists. … Continue reading »
Brand deflation in Asia
Luxury brands are working hard to keep up with a more dynamic environment with more discerning, knowledgeable customers who have different requirements for value. To retain these customers requires a greater understanding of the those requirements and less emphasis on the mass economy tools such as positioning, reach, awareness. Loyalty is also less of a … Continue reading »
Six years to change a logo
The burger chain, Wendy’s has given its logo a makeover. Well it’s not really a makeover, more of a touchup. They are not the first company to do this. Gap did it a couple of years ago (and turned it into a branding disaster that you can read about here), RHB and Maybank have made … Continue reading »
Art meets advertising
This is a beautiful video of what maybe the last of the billboard painters. Hand-painted billboards first appeared in the USA in the 1950s and are still seen in some parts of the USA especially in LA where they are often used to promote a new movie. The Red Army in China used them to … Continue reading »
