Skytrax, the UK based research company that specialises in research for commercial airlines, has just announced the winners of the world airline award for 2012. Skytrax parent company, Inflight Research Services work has been used by the UK government to determine the UK government policies on air transport. The Skytrax Awards are one of the … Continue reading »
Filed under Airlines …
The new Malaysia Airlines Brand identity is stunning
Malaysia Airlines has had a torrid couple of years. Bitter court cases and weak management have led to record losses and low morale which in turn have caused the reputation of the brand to diminish in the eyes of the vast majority of Malaysians and other stakeholders. All this despite huge sums spent on global … Continue reading »
5 branding tips for Malaysia Airlines to save its troubled brand
Earlier this month, troubled Malaysian carrier, Malaysia Airlines (MAS) reported a staggering RM2.52 Billion (US$850 million) loss for 2011. Despite the tough economic climate, a number of competitor airlines – British Airways, Singapore Airlines and Cathay Pacific all reported a profitable year. Soon after, Group CEO of MAS Ahmad Jauhari announced that he will implement … Continue reading »
AirAsia brand hits turbulence
A week ago, AirAsia X CEO Azran Osman-Rani announced to much fanfare, a new service between Sydney and Kuala Lumpur. Soon after, the Australian Competition and Consumer Commission, (ACCC) an Australian consumer watchdog announced that it has launched a court action against AirAsia, alleging the company is misleading consumers in its advertisements for flights out … Continue reading »
A tactical fail for a major brand on twitter
Qantas has had a bad run of luck recently and has also made some questionable corporate decisions. Especially in relation to the ongoing wage negotiations with the Transport Workers Union that is threatening further disruption to the Aussie carrier. The most recent Public Relations disaster is related to an attempt by the newly formed social … Continue reading »
British Airways promotion
One of the greatest branding success stories has to be British Airways, the blue riband aviation brand. Recently the airline hired agency BBH to create a new campaign to explain the history of the company. The final work can be seen below As part of their work, the agency chose a row of 747s at … Continue reading »
Real time example of social media branding in action
This is happening right now! An American teenager who enjoys knitting and the TV show Glee chose, for reasons unknown, the twitter handle @theashes. Unfortunately the ashes are the name given to one of the great sporting contests of all time, no I’m not talking about the world series that only American teams play in, … Continue reading »
6 branding lessons from the Gap logo farce
The Gap logo story has been playing out for almost a week now. At the time of writing the long term impact on the brand is unknown. What is known is that the reengineering of the Gap logo has cost a lot of money that need not have been spent. In their book Measuring Brand … Continue reading »
Valuable resources wasted on poorly executed awareness campaign
This screen grab of ISAF British Force Protection Company, Delta platoon, on a foot patrol around Kabul caught my attention because of the banner across the street advertising non stop flights to Frankfurt on an Airbus A340. I doubt there is much demand in Kabul for flights to any destinations outside of Afghanistan. And those … Continue reading »
Branding is more than a communications exercise
The most common definition of a brand that I hear is: “A brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific good (product), service, or business” This comes from the respected American Marketing Association. The problem is that this definition belongs to an era of limited … Continue reading »
