Brandconsultantasia’s Blog

About: Marcus Osborne

Website

http://www.fusionbrand.com

Details

Branding is about engaging prospects AND existing customers & delivering economic, emotional & experiential value to them. This applies to both the private sector and the public sector. I work with companies and governments to identify and develop the strategies required to deliver this value. I call it data driven branding & it should not be confused with creative driven branding. I'm also a rugby nut & devoted family man, probably in that order, but don't tell my wife!

Posts by Marcus Osborne:

• 27/05/2012 Advertising sells

• 16/05/2012 General Motors cancels Facebook advertising campaigns

• 05/05/2012 You still need a plan to build a brand

• 04/05/2012 Use real life experiences to build your brands

• 05/04/2012 Could Yuna be the face of the Malaysia Nation Brand?

• 03/04/2012 10 Principles to build the Malaysia Nation Brand

• 01/04/2012 Destination Branding – Take advantage of opportunities when they come your way

• 20/03/2012 How important is a logo in the destination branding process?

• 17/03/2012 Why it pays to build brands not commodities

• 09/03/2012 5 branding tips for Malaysia Airlines to save its troubled brand

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