Italy is the fifth most visited country in the world and gets over 44 million tourists a year. Tourism is estimated to generate revenue of £120 billion (RM600 billion) per year. It’s a lucrative industry and one that needs protecting. So the last thing they need is a negative story that could drive visitors away. … Continue reading »
Are brands responsible for where their ads are placed?
A couple of years ago I wrote a blog post about negative brand association. You can read the story here. I hate to say ‘I told you so’ but I’ve always said that in the social economy, the concept of using communications to try and position a product or service in the mind of a … Continue reading »
